Beyond Planning. Doing.

Most businesses don’t struggle with strategy, they struggle with execution.

We provide the structure, accountability and expertise to ensure your strategy delivers real-world results.

Is this your reality?

Lack of Bandwidth

You’re committed to your strategic plan but lack the resources to implement it effectively.

Constant Firefighting

Daily operations and urgent issues consume your time, leaving no space for strategic execution or clear thinking.

Leadership Gaps

You need additional executive support to build strong foundations for growth, but can’t justify a full-time role yet.

Uncontrolled Scaling

You’ve successfully grown your business this far, but now growth feels chaotic and requires a more structured approach.

We’ve been in your shoes

The Rubber Initiative brings together two executive leaders who understand the challenges of implementation from both sides of the table. We’ve led businesses through growth, transformation and operational excellence. Now we help other businesses do the same.

Dr Matthew Thornton

Innovation Strategist & Growth Expert

Matthew combines technical brilliance with commercial acumen. His expertise in developing and delivering innovation strategies has helped companies secure multi-million dollar investments and successfully navigate critical growth phases.

Michael Clayton

Executive Leader & Strategic Implementer

With over two decades in manufacturing leadership through technical and executive roles, Michael has navigated many of the challenges you’re facing. He’s built high-performing teams, optimised global operations and delivered sustainable growth while managing day-to-day demands.

How we help you move forward:

Strategy Implementation Partner

We don’t just advise, we execute. We turn your strategic vision into a clear, actionable roadmap and drive it to completion with structured accountability.

Innovation & Growth Projects

From entering new markets to scaling operations, we help you expand strategically without compromising operational stability or creating unnecessary complexity.

Fractional Executive Support

Gain the capabilities of an experienced executive on a part-time basis, providing the leadership bandwidth you need to drive growth without the full-time overhead.

Specialist Advisory Services

With over 40 years of combined leadership experience, we provide expert guidance on high-impact initiatives that drive sustainable success and competitive advantage.

Get The Rubber to the road.

Your business growth shouldn’t stall at the planning stage. Whether you need occasional guidance or an embedded partner, we deliver results without disrupting your daily operations.

Let’s talk about turning your strategy into reality.